Online Seac02’s Augmented Reality at 50th International Boat Show of Genova for SLAM Advanced Technology Sportswear

October 5th, 2010

UPDATE! The campaign is now online, test it today!

Seac02’s Augmented Reality has been used at SLAM’s booth at th 50th International Boat Show of Genova. three applications made with texture tracking technology that engage visitors letting them experience the last collections of the wellknown brand of sailing cloths. Users must show to a camera images printed on the faces of cubes. Depending on the image shown, videos and added information regarding rleated cloths are displayed in Augmented Reality. Tracked textures are interactive, so people can trigger play and stop actions by touching a part of the image printed on the face of the cube. In the same way, users can answer a questionnaire: questions with 4 possible answers are displayed on the monitor, while on the corners of one face of a cube are printed the number 1,2,3,4 that must be touched in order to answer. At the end of the questionnaire, the face of the user captured with the camera is cropped on the fly and it’s used to augment a picture that describes which profile of sailer he or she is.

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Augmented World Expo

4-5 June

Santa Clara (CA)

Booth 75


Mobile Augmented Reality Platform.
Coming soon!

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