Augmented Reality for Intesa Sanpaolo Bank. See your face in an advert video

July 2nd, 2010

Supertifoso (www.supertifoso.com), a funny campaign of the Italian Intesa Sanpaolo Bank, is based on an Augmented Reality application made in Flash that automatically insert your picture and your name in a video, like if such clip was made about your own story. The web campaign promotes a special credit card, Superflash, and it’s a quiz about football with questions aimed at telling you whether you are a super supporter or not. The result of your test is a video commented by the Gialappa’s Band (three popular funny guys of the Italian TV) and it can also be shared on social networks. The campaign is in Italian, so if you don’t speak italian but you want to try it, find below some translation:

Inserisci il tuo nome: > Insert your name

Sesso: > Sex

Carica una tua foto: > Upload your photo

Inserisci il nome di un tuo amico: > insert the name of a friend

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4-5 June

Santa Clara (CA)

Booth 75

AR-Code

Mobile Augmented Reality Platform.
Coming soon!

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