Great success for the last Augmented Reality Event 2011, held in Santa Clara (CA). First of all, we want to thank all the people that visited the booth of Seac02 and that came to listen to our speech about our esquarecommerce solution.
For who couldn’t attend to the talk, or missed the are2011, and is interested in it, we shared below the presentation of our speech. Starting from the state of the art and what has been done so far, in terms of applications of the AR in e-commerce for product experiences (in the presentation we mention some our projects as well as third-party projects) we introduce our new experiential-e-commerce platform (esquarecommerce).
The past shows us that companies that want to adopt AR solutions for their online business find technological barriers for reaching as many users as possible and high level budgets required to generate and publish contents . Seac02 esquarecommerce platform offers easy content creation and a multichannel, crossplatform diffusion of the output. Final contents and applications are stored in cloud, and once the application is made, the company just needs to copy a script that can be embedded in a webpage, like we do when we embed a video from youtube or vimeo, or we did for this presentation that follows.
This concept presented is part of a wider project we have been working on lately and that we will start releasing soon with a few first modules.