Enter and discuss the future with us! You will find all the information and interesting tidbits about virtual reality, 3D, real-time rendering, design, lifestyle and more besides.
Great success for the last Augmented Reality Event 2011, held in Santa Clara (CA). First of all, we want to thank all the people that visited the booth of Seac02 and that came to listen to our speech about our esquarecommerce solution.
For who couldn’t attend to the talk, or missed the are2011, and is interested in it, we shared below the presentation of our speech. Starting from the state of the art and what has been done so far, in terms of applications of the AR in e-commerce for product experiences (in the presentation we mention some our projects as well as third-party projects) we introduce our new experiential-e-commerce platform (esquarecommerce).
The past shows us that companies that want to adopt AR solutions for their online business find technological barriers for reaching as many users as possible and high level budgets required to generate and publish contents .
Seac02 esquarecommerce platform offers easy content creation and a multichannel, crossplatform diffusion of the output. Final contents and applications are stored in cloud, and once the application is made, the company just needs to copy a script that can be embedded in a webpage, like we do when we embed a video from youtube or vimeo, or we did for this presentation that follows.
This concept presented is part of a wider project we have been working on lately and that we will start releasing soon with a few first modules.
what about discovering new car interiors using augmented reality, now you can!
In the video below we use our Eligo SDK to explore the interior of the car. Realtime object tracking is made using a Dualcore notebook with a standard webcam.
We can use any 3D obect as tracking target, the sdk supports windows platform, and any web browser.
Here another project made with LinceoVR by a French Comunication Studio called ECLYPTIK: ARCARD.
Eclyptic promotes a sevice for producing Augmented Reality interactive business cards.
See a few examples by clicking on the following links:
Here a short selection of Christmas greetings and December’s campaign our partner did with Seac02’s Augmented Reality./ Ecco una selezione di Auguri Natalizi e campagne di Dicembre che i nostri partner hanno fatto con la Realtà Aumentata di Seac02.
CONTACT OUR PARTNER TO MAKE YOUR OWN AR CAMPAIGN OR TRY IT BY YOURSELF WITH Eligo WEB AND LinceoVR
Campaigns with texture tracking technology /Campagne con tecnologia texture tracking:
Print this image, show to the webcam and enjoy the Augmented Reality video/ Stampa questa immagine, mostrala alla videocamera e guarda il video in realtà aumentata!
Print this image, show to the webcam and enjoy the Augmented Reality video/ Stampa questa immagine, mostrala alla videocamera e guarda il video in realtà aumentata!
Print this image, show to the webcam and enjoy the Augmented Reality video/ Stampa questa immagine, mostrala alla videocamera e guarda il video in realtà aumentata!
Print this image, show to the webcam and enjoy the Augmented Reality video/ Stampa questa immagine, mostrala alla videocamera e guarda il video in realtà aumentata!
Print this image, show to the webcam and enjoy the Augmented Reality video/ Stampa questa immagine, mostrala alla videocamera e guarda il video in realtà aumentata!
We are workin hard, soon other news/ Stiamo lavorando intensamente, presto nuove news!
Seac02’s Augmented Reality for Montblanc’s presentation of Nicolas Rieussec’s watches new collection.
The popular Montblanc, brand maker of exclusive craft products, chose Seaco2′ Augmented Reality to launch the new watches collection by Nicolas Rieussec, in the beautiful location of Via Montenapoleone shop in Milan. Images and logos float around the watches in the shop window thanks to an holographic display. This choice reflects Firm’s philosophy:combine craft and innovation to make an amazing union.
La Realtà Aumentata di Seac02 per la presentazione della nuova linea di orologi Montblanc firmata Nicolas Rieussec.
La popolare Montblanc, marca di creazione di prodotti esclusivi artigianali, ha scelto la Realtà Aumentata di Seac02 per lanciare la nuova linea di orologi firmata Nicolas Rieussec, nella magnifica cornice del punto vendita di Via Montenapoleone a Milano. Attorno agli orologi in vetrina fluttano immagini e loghi grazie ad una proiezione su schermo olografico. Questa scelta riflette la filosofia della Maison: coniugare l’artigianalità all’innovazione, dando vita a un connubio davvero stupefacente.
Seac02’s Augmented Reality has been used at SLAM’s booth at th 50th International Boat Show of Genova. three applications made with texture tracking technology that engage visitors letting them experience the last collections of the wellknown brand of sailing cloths. Users must show to a camera images printed on the faces of cubes. Depending on the image shown, videos and added information regarding rleated cloths are displayed in Augmented Reality. Tracked textures are interactive, so people can trigger play and stop actions by touching a part of the image printed on the face of the cube. In the same way, users can answer a questionnaire: questions with 4 possible answers are displayed on the monitor, while on the corners of one face of a cube are printed the number 1,2,3,4 that must be touched in order to answer. At the end of the questionnaire, the face of the user captured with the camera is cropped on the fly and it’s used to augment a picture that describes which profile of sailer he or she is.
Have a look at this web campaign of Samsung Colombia to promote 3D TV: http://samsung.com.co/3d/realidad/
The campaign has been made by a colombian partner, E-nnovva, that used LinceoVR and Eligo Web to publish a nice and complex animation displayed in AR with texture tracking.
As of middle May 2010, Disney XD will start a tour aroud Italy to launch the new sitcom I’m In the Band which has been airing on the channel since April. Seac02’s Augmented Reality will be used by a partner to support the special effects of the promoting tour.
(Air) AR Guitar will entertain children that wearing a T-shirt with the image of the program will be projected in a virtual stage where, thanks to Eligo texture tracking, a virtual guitar will appear on their hands. Depending on their movements, kids will also experience their own ’solos’ mixed on the sound track. The same application will be also available online to join the band at home using Seac02’s Flash markerless Augmented Reality.
Here below you can find the very first tests of the application before the fine tuning for the final tour.
