Enter and discuss the future with us! You will find all the information and interesting tidbits about virtual reality, 3D, real-time rendering, design, lifestyle and more besides.
Great success for the last Augmented Reality Event 2011, held in Santa Clara (CA). First of all, we want to thank all the people that visited the booth of Seac02 and that came to listen to our speech about our esquarecommerce solution.
For who couldn’t attend to the talk, or missed the are2011, and is interested in it, we shared below the presentation of our speech. Starting from the state of the art and what has been done so far, in terms of applications of the AR in e-commerce for product experiences (in the presentation we mention some our projects as well as third-party projects) we introduce our new experiential-e-commerce platform (esquarecommerce).
The past shows us that companies that want to adopt AR solutions for their online business find technological barriers for reaching as many users as possible and high level budgets required to generate and publish contents .
Seac02 esquarecommerce platform offers easy content creation and a multichannel, crossplatform diffusion of the output. Final contents and applications are stored in cloud, and once the application is made, the company just needs to copy a script that can be embedded in a webpage, like we do when we embed a video from youtube or vimeo, or we did for this presentation that follows.
This concept presented is part of a wider project we have been working on lately and that we will start releasing soon with a few first modules.
From the 12th to the 14th January 2011 at the PSI – The International network of the promotional product industry in Dusseldorf- the international merchandising company Intermed Asia, in collaboration with UPS, presented a world preview of the new We♥Logistic’s gadgets got interactive with Seac02’ Augmented Reality in collaboration with the communication agency Equent Media Group.
Thanks to Augmented Advertising, gadgets like T-shirts, mugs, aprons, glasses showed to a webcam take live with the animations of the typical hearts of We♥Logistic’s logo and with presentation videos of the international logistic transportation company.
The gadgets supported by Augmented Reality will be distributed by Equent Media Group’ Promotional division, leader group in Media Innovation and Multichannel Comunication, and in particular in the Multimedia/Web world, which offers an effective and innovative strategic support to brands and prestige enterprises.
CAMPAGNA INTERNAZIONALE UPS’ CON LA REALTA’ AUMENTATA DI SEAC02 CON TECNOLOGIA FLASH.
Dal 12 al 14 gennaio 2011 l’azienda internazionale di merchandising Intermed Asia, in collaborazione con UPS, ha presentato in anteprima mondiale al PSI – The International network of the promotional product industry di Dusseldorf- i nuovi gadget We♥Logistic resi interattivi con la Realtà Aumentata di Seac02 e con la collaborazione dell’agenzia di comunicazione Equent Media Group.
Grazie all’Augmented Advertising, gadget come T-shirts, tazze “mug”, grembiuli, bicchieri posti davanti ad una webcam si animano con i cuoricini tipici del logo We♥Logistic e con video di presentazione dell’azienda internazionale di trasporto logistico.
Gli stessi gadget supportati dalla Realtà Aumentata , saranno distribuiti dalla divisione Promotional di Equent Media Group, gruppo leader nel campo della Media Innovation e della Comunicazione Multicanale,con una particolare attenzione al mondo Multimediale/Web, che da anni offre un efficace supporto strategico e innovativo a brand e multinazionali di prestigio.
Seac02’s Augmented Reality for Montblanc’s presentation of Nicolas Rieussec’s watches new collection.
The popular Montblanc, brand maker of exclusive craft products, chose Seaco2′ Augmented Reality to launch the new watches collection by Nicolas Rieussec, in the beautiful location of Via Montenapoleone shop in Milan. Images and logos float around the watches in the shop window thanks to an holographic display. This choice reflects Firm’s philosophy:combine craft and innovation to make an amazing union.
La Realtà Aumentata di Seac02 per la presentazione della nuova linea di orologi Montblanc firmata Nicolas Rieussec.
La popolare Montblanc, marca di creazione di prodotti esclusivi artigianali, ha scelto la Realtà Aumentata di Seac02 per lanciare la nuova linea di orologi firmata Nicolas Rieussec, nella magnifica cornice del punto vendita di Via Montenapoleone a Milano. Attorno agli orologi in vetrina fluttano immagini e loghi grazie ad una proiezione su schermo olografico. Questa scelta riflette la filosofia della Maison: coniugare l’artigianalità all’innovazione, dando vita a un connubio davvero stupefacente.
Hi there, my name is Andrea Carignano, co-founder and CEO of Seac02. Starting from today, me and my colleagues will try to cover in this blog topics like Augmented Reality and Virtual Reality, but also share thoughts about market trends, marketing, new thechnologies and technology applied to the visual arts.
Today I’d like to introduce you Eligo, our latest product. Eligo is an authoring tool to create vertical applications based on Augmented Reality and/or Virtual reality technologies. Eligo has been thought and developed from the scratch to be easily used by media creators and media agencies, even with very limited VR and AR skills.
What is Eligo?
Eligo is the first solution on the market mixing the best in class realtime rendering engine for hyper-realistic visualization and the best in class tracking technologies: tag tracking, object tracking, texture tracking (more to come), and a complete support to interaction devices: touch screens, multitouch screens, 3D mices, joysticks stereo and auto stereo devices, VR googles, inertial tracking devices and many others.
The user interface of the application can be made using any of the most popular web developing technologies, including Flash, HTML/JS, AJAX, Silverlight and C#.
What can you do with Eligo?
To make thing more clear, let me show you an Eligo application we built and delivered last month to Rivolta, an italian company. Rivolta produces and sells “taylor made shoes”: when a customer enters the shop, the store clerk performs a 3D scanning of the buyer’s feet to get the perfect shape of the feet for the production of the shoes. Then, using the Eligo-powered front-end, the buyer itself is able to costumize all of the shoes parameters from a virtual configurator, and when the process is completed, he can try-on its costumized pair of shoes in realtime, in a mirror-like experience.
Next week we’ll publish all the technical informations about the project. In the meantime, here’s a short demo video we prepared.
