Enter and discuss the future with us! You will find all the information and interesting tidbits about virtual reality, 3D, real-time rendering, design, lifestyle and more besides.
Supertifoso (www.supertifoso.com), a funny campaign of the Italian Intesa Sanpaolo Bank, is based on an Augmented Reality application made in Flash that automatically insert your picture and your name in a video, like if such clip was made about your own story.
The web campaign promotes a special credit card, Superflash, and it’s a quiz about football with questions aimed at telling you whether you are a super supporter or not.
The result of your test is a video commented by the Gialappa’s Band (three popular funny guys of the Italian TV) and it can also be shared on social networks.
The campaign is in Italian, so if you don’t speak italian but you want to try it, find below some translation:
Inserisci il tuo nome: > Insert your name
Sesso: > Sex
Carica una tua foto: > Upload your photo
Inserisci il nome di un tuo amico: > insert the name of a friend
Have a look at this web campaign of Samsung Colombia to promote 3D TV: http://samsung.com.co/3d/realidad/
The campaign has been made by a colombian partner, E-nnovva, that used LinceoVR and Eligo Web to publish a nice and complex animation displayed in AR with texture tracking.
As of middle May 2010, Disney XD will start a tour aroud Italy to launch the new sitcom I’m In the Band which has been airing on the channel since April. Seac02’s Augmented Reality will be used by a partner to support the special effects of the promoting tour.
(Air) AR Guitar will entertain children that wearing a T-shirt with the image of the program will be projected in a virtual stage where, thanks to Eligo texture tracking, a virtual guitar will appear on their hands. Depending on their movements, kids will also experience their own ’solos’ mixed on the sound track. The same application will be also available online to join the band at home using Seac02’s Flash markerless Augmented Reality.
Here below you can find the very first tests of the application before the fine tuning for the final tour.
To Celebrate Earth Day 2010, Think3 and Seac02 announce the “Green Digital Marketing Platform”, a shared project with the goal of providing the international market an innovative platform that is also aligned with the needs of the environment.
As of release 2010 Thinkdesign users will benefit of an Augmented Reality output, thanks to the integration of LinceoVR technology in the CAD software of Think3.
Think3 executive VP Silvano Joly says “As of release 2010 Thinkdesign users will benefit –first in the world- of an Augmented Reality output. The GDM platform benefits of the combination of 30 years of experience in the PDP (Product Development Process) with the dynamic and innovative real time rendering and augmented reality platform Seac02 has realized since 2005. Likely our customers will have a huge business and technical advantage using it: in fact they will be able to use the digital assets delivered by the cad for design review, collaborative engineering, marketing and customer interaction. User friendly and reasonably expensive this new platform will be another think3 enabling solution according to our motto think3: software that works.”
Andrea Carignano, Seac02 founder and CEO, added: “the partnership with Think3 completes our vision of a simpler designing process, letting the designer focusing on his or her ideas and not on technical matters about the software. As of today, thanks to Think3 Design and LinceoVR, any change becomes a realistic visualization of the prototype in real time, the design materializes in the surrounding environment with the augmented reality, product placement and benchmark become instantaneous as well as the sharing of information”
In occasione dell’Earth Day 2010 Think3 e Seac02 lanciano la “Green Digital Marketing Platform”, un progetto condiviso per proporre al mercato internazionale una piattaforma innovativa ed in linea con le esigenze dellambiente e del mercato.
Dalla Release 2010 gli utenti Thinkdesign disporranno di un output nativo in realtà aumentata, grazie all’integrazione della tecnologia di LinceoVR nel software CAD di Think3.
Silvano Joly, executive VP di Think3, ha dichiarato: “Dalla Release 2010 gli utenti Thinkdesign disporranno, primi al mondo, di un output nativo in realtà aumentata. Think3, l’azienda del software “that works”, che lavora, ancora una volta si conferma attenta alle esigenze del mercato anticipandole con le migliori, più efficienti ed efficaci soluzioni garantendo il rapporto prezzo-performance che l’attuale congiuntura impone.”
Andrea Carignano, fondatore e CEO di Seac02, ha aggiunto: “la partnership con Think3 completa la nostra vision per un design più snello, dove il designer mantiene il focus sulle proprie idee e non sui tecnicismi del software, da oggi con Think Design e LinceoVR ogni modifica si trasforma in una rappresentazione realistica del prototipo, in tempo reale, il design si materializza nell’ambiente circostante con la augmented reality, il product placement ed il bechmarking diventano istantanei, così come la condivisione delle informazioni.“
Readers of XL, the magazine edited by the well-known Italian national newspaper La Repubblica, can find an Augmented Reality surprise, powered by Seac02, on the edition of march 2010.
Connecting to the XL’s website and showing the cover of the magazine to the webcam, users will see the last videoclip of Gorillaz, the mysterious cartoon band to which the cover itself and a news in the magazine are dedicated.
The application is made using Flash texture tracking technology, in order to let people enjoy easily Augmented Reality online without downloading any plugin. The videoclip appears and plays with audio on the cover of the news paper and follows it. This is the very first markerless Augmented Reality application on the Web for an Italian national magazine.
I lettori di XL, il mensile di La Repubblica, possono trovare una sorpresa in Realtà Aumentata, targata Seac02, nel numero di Marzo 2010. Connettendosi al sito di XL e mostrando la copertina della rivista alla webcam, gli utenti vedranno le immagini dell’ultimo videoclip dei Gorillaz, la misteriosa cartoon-band a cui la copertina stessa ed un articolo della rivista sono dedicati.
L’applicazione è realizzata utilizzando la tecnologia di Texture Tracking in Flash, per consentire alle persone di godersi la Realtà Aumentata online senza scaricare alcun plugin. Il videoclip compare ed è riprodotto con audio sulla copertina della rivista, seguendola. Si tratta della primissima applicazione markerless (senza tag) di Augmented Reality per il Web per una rivista nazionale italiana.
LinceoVR 4 ALL promotion is out, we think that it is time to give to anyone with a small budget the option to start using realtime render and augmented reality technology today.
LinceoVR 3.3 Rovio sdk per vivere l’AR: crea il tuo videogioco!
Crea nuovi giochi interattivi di Augmented Reality con Wowwee Rovio, usando LinceoVR 3.3. LinceoVR 3.3 può prendere il controllo e pilotare direttamente il WowWee Drone, consentendo a qualunque utente di creare la propria esperienza online o offline di Augmented Reality. Gli utenti potranno aggiungere virtualmente nell’ambiente reale dove Rovio si muove oggetti 3D e animazion, che compariranno nelle immagini video live catturate attraverso la sua camera wifi integrata.Sotto il video di presentazione e immaigni live:
LinceoVR 3.3 sarà online presto!
La nuova release di LinceoVR, versione 3.3, sarà disponibile da Lunedì prossimo. Di seguito la lista delle principali nuove funzionalità:
Video texture: inserisci video nella tua scena 3D, sia in Realtà Aumentata che Realtà Virtuale
Pulsante HDRI/OpenGL: nuova gestione semplificata per attivare LinceoVR in modalità OpenGL all’avvio, e per passare da OpenGL a HDRI e viceversa.
Ombre Realtime in modalità OpenGL
Raytracing Realtime in modalità Augmented Reality
Interfaccia di controllo per ROVIO: nuova esaltante compatibilità con Rovio, per pilotare direttamente da LinceoVR WowWee Drone munito di wireless webcam ed utilizzarlo in modalità Realtà Aumentata.
Una promozione davvero unica e speciale è in arrivo…
Flixmedia, the online retail specialists, are predicting 5 key innovations will transform the business of ecommerce in 2010.
Scott Lester, Chief Executive of Flixmedia.tv, believes the new decade marks a turning point for an industry that needs to innovate to grow.
“We’ve got to a point in online retail now where most consumers are comfortable with the experience of buying online – sales have grown 11% year on year. But the ecommerce experience is far from perfect, and sales are being lost every day because of this. Some parts of the online shopping journey haven’t changed in 10 years – for example, hundreds of potential purchases are lost every day because of customers abandoning their carts before checkout, because the checkout experience still isn’t simple and compelling enough. Real progress needs to be made.”
According to Lester, the key innovations that online retailers should be looking at in 2010 are:
Augmented reality
Augmented reality – the overlaying of digital images, video and information onto real world content – is set to infiltrate every aspect of our lives in 2010, with ecommerce one of the major growth areas.
“Imagine holding up your iPhone to a product in a shop and getting competitive prices, product information and more overlaid onto the image. Or, to take it one step further, how about an augmented reality interactive product catalogue? …..”
