Enter and discuss the future with us! You will find all the information and interesting tidbits about virtual reality, 3D, real-time rendering, design, lifestyle and more besides.
Readers of XL, the magazine edited by the well-known Italian national newspaper La Repubblica, can find an Augmented Reality surprise, powered by Seac02, on the edition of march 2010.
Connecting to the XL’s website and showing the cover of the magazine to the webcam, users will see the last videoclip of Gorillaz, the mysterious cartoon band to which the cover itself and a news in the magazine are dedicated.
The application is made using Flash texture tracking technology, in order to let people enjoy easily Augmented Reality online without downloading any plugin. The videoclip appears and plays with audio on the cover of the news paper and follows it. This is the very first markerless Augmented Reality application on the Web for an Italian national magazine.
I lettori di XL, il mensile di La Repubblica, possono trovare una sorpresa in Realtà Aumentata, targata Seac02, nel numero di Marzo 2010. Connettendosi al sito di XL e mostrando la copertina della rivista alla webcam, gli utenti vedranno le immagini dell’ultimo videoclip dei Gorillaz, la misteriosa cartoon-band a cui la copertina stessa ed un articolo della rivista sono dedicati.
L’applicazione è realizzata utilizzando la tecnologia di Texture Tracking in Flash, per consentire alle persone di godersi la Realtà Aumentata online senza scaricare alcun plugin. Il videoclip compare ed è riprodotto con audio sulla copertina della rivista, seguendola. Si tratta della primissima applicazione markerless (senza tag) di Augmented Reality per il Web per una rivista nazionale italiana.
LinceoVR 4 ALL promotion is out, we think that it is time to give to anyone with a small budget the option to start using realtime render and augmented reality technology today.
LinceoVR 3.3 Rovio sdk per vivere l’AR: crea il tuo videogioco!
Crea nuovi giochi interattivi di Augmented Reality con Wowwee Rovio, usando LinceoVR 3.3. LinceoVR 3.3 può prendere il controllo e pilotare direttamente il WowWee Drone, consentendo a qualunque utente di creare la propria esperienza online o offline di Augmented Reality. Gli utenti potranno aggiungere virtualmente nell’ambiente reale dove Rovio si muove oggetti 3D e animazion, che compariranno nelle immagini video live catturate attraverso la sua camera wifi integrata.Sotto il video di presentazione e immaigni live:
LinceoVR 3.3 sarà online presto!
La nuova release di LinceoVR, versione 3.3, sarà disponibile da Lunedì prossimo. Di seguito la lista delle principali nuove funzionalità:
Video texture: inserisci video nella tua scena 3D, sia in Realtà Aumentata che Realtà Virtuale
Pulsante HDRI/OpenGL: nuova gestione semplificata per attivare LinceoVR in modalità OpenGL all’avvio, e per passare da OpenGL a HDRI e viceversa.
Ombre Realtime in modalità OpenGL
Raytracing Realtime in modalità Augmented Reality
Interfaccia di controllo per ROVIO: nuova esaltante compatibilità con Rovio, per pilotare direttamente da LinceoVR WowWee Drone munito di wireless webcam ed utilizzarlo in modalità Realtà Aumentata.
Una promozione davvero unica e speciale è in arrivo…
Flixmedia, the online retail specialists, are predicting 5 key innovations will transform the business of ecommerce in 2010.
Scott Lester, Chief Executive of Flixmedia.tv, believes the new decade marks a turning point for an industry that needs to innovate to grow.
“We’ve got to a point in online retail now where most consumers are comfortable with the experience of buying online – sales have grown 11% year on year. But the ecommerce experience is far from perfect, and sales are being lost every day because of this. Some parts of the online shopping journey haven’t changed in 10 years – for example, hundreds of potential purchases are lost every day because of customers abandoning their carts before checkout, because the checkout experience still isn’t simple and compelling enough. Real progress needs to be made.”
According to Lester, the key innovations that online retailers should be looking at in 2010 are:
Augmented reality
Augmented reality – the overlaying of digital images, video and information onto real world content – is set to infiltrate every aspect of our lives in 2010, with ecommerce one of the major growth areas.
“Imagine holding up your iPhone to a product in a shop and getting competitive prices, product information and more overlaid onto the image. Or, to take it one step further, how about an augmented reality interactive product catalogue? …..”
2 weeks ago seac02 sponsored Coniglio Viola artits exhibition at PAC in Milan, Italy
More than 8.000 visitors in the first 3 days.
Our installation was a magic mirror with realtime face tracking, to allow user to see a Coniglio Viola Mask on their face, see the images below.
The technology is available for offline applications as well for online applications
LinceoVR Best Digital Content Contest Express your creativity using LinceoVR
Show your creativity using LinceoVR and enter the Contest now! http://contest.seac02.it
Compete to win a virtual reality goggle, a digital camera or a professional webcam!
Winners will be announced on the 18th of December. Hurry up! You have time until the 30th of November to submit your works!
Join the contest now!
LinceoVR contest starts today! Submit your work made with Seac02 LinceoVR. Works can be video or pictures created both in realtime rendering (VR – Virtual Reality) and camera matching (AR – Augmented Reality) modalities of LinceoVR.
Express your creativity, there’s no limit to your digital content creation:
Industrial design images or videos;
Character animations images or videos;
Viral augmented reality images or videos;
Packaging design images or videos;
Viral marketing images or videos;
Proof of concept of AR applications images or videos.
The ten works that will get the best ratings by the web, will be reviewed by our incredible jury, which will proclame the three best LinceoVR contents. Here are the judges:
Andrea Abate
Associate Professor of Computer Science at the University of Salerno.
Davide Borra
President of MIMOS, Italian Movement Modeling and Simulation, Founder of NoReal S.r.l.
Fausto Brevi
Senior Researcher and Assistant Professor in the Politecnico di Milano School of Design
Vice-director of the Politecnico di Milano Specializing Master Course in Transportation & Automobile Design.
Andrea Crevola
Coordinator of Digital & Virtual Design at IED Torino, CEO of 3Juice s.r.l.
Michele Germani
Associate Professor of Disegno e Metodi per l’Ingegneria at Dipartimento di Meccanica of Università Politecnica delle Marche.
Antony Lee
Professor of Industrial Design at ISIA, Naval Design of Architecture Faculty and Engineering Faculty of Genova, Founder of J-Arch
Francesco Lovo
Research & Development Director at Pininfarina Extra
Fabio Stacchini
Manager of the Virtual Department of the Istituto d’Arte of Trento, Product & Strategic Consultant at DNA S.r.l.
2 weeks ago we received a sample product from Vuzix, an iWear920 googles and CamAR module, we begun the integration in LinceoVR and in Eligo sdk.
LinceoVR and Eligo now support iWear in mono and in stereoscopy, we are working on the tracking capabilities for new excinting user experience.
Augmented reality is ready yet, Vuzix product opens new frontier in AR market, stay tuned for more news.
First live test for real immersive AR
Below a video made using Vizux product, the screen resolution was 1024×768, the CamAR video resolution was 800×600. The 3D model comes from Autodesk Alias Studiotool, all is in 3D, exterior and interior. Low frame rate is due to the notebook we used, but anything is in realtime, HDRI rendering, ambient occlusion shadows, geometry and material variants available with one click.