Augmented reality and art.

June 6th, 2011

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Augmented reality has many applications and thanks to the simplicity of LinceoVR anyone can carry out projects of any kind. Here’s what is doing a group of Civil Engineering, Environmental and Aerospace (DICA) of the Faculty of Engineering – University of Palermo. Augmented reality has been applied to 2 projects. The first is a work of art, scale 1:1,which represents a corner of a greek-modern composite capitellino designed and made of plaster by the G. Damiani Almeyda School and from Basile collection of 1859-1929.

Scientific Officer of UniNetLab Laboratory Performance Prof. Benedetto Villa. Thanks for cooperation during the survey to Doctor Arch. Rosanna Sciortino.

References: F. Di Paola, L. Inzerillo, Augmented reality. The case of Salinas Museum of Palermo, IX International Forum “Le Vie dei Mercanti”, Capri-Napoli, June 2011.

Contact: laura.inzerillo@unipa.it fdipaola@unipa.it

Augmented reality has also been applied to the digital model of the estate of “Zucco” Henri d’Orléans, Duc d’Aumale. Work done during the presentation of the volume of science:

“Insediamenti rurali a corte nella Sicilia occidentale La tenuta dello Zucco di Henri d’Orléans, duca d’Aumale” by Francesco Di Paola and Maria Rita Pizzurro Ed. Kappa, Rome 2011

The digital representations were useful to demonstrate the deterioration of building structures and of the walls, providing useful keys to future redevelopment and use of the site.

Contact: fdipaola@unipa.it mrpizzurro@alice.it

La realtà aumentata ha moltissime applicazioni e grazie alla semplicità del software LinceoVR si possono realizzare progetti di qualsiasi tipo. Ecco cosa sta facendo un gruppo di Ingegneria Civile, Ambientale e Aerospaziale (DICA)della Facoltà di Ingegneria – Università degli Studi di Palermo. La realtà aumentata è stata applicata a 2 progetti. Il primo è un’opera d’arte, in scala 1:1, che rappresenta una parte ad angolo di un capitellino composito greco-moderno disegnato e realizzato in gesso dalla Scuola di G. Damiani Almeyda, ed appartenente alla dotazione Basile del 1859-1929.

Responsabile scientifico del Laboratorio di Rappresentazione dell’UniNetLab, Prof.Benedetto Villa. Si ringrazia per la collaborazione durante le fasi del rilevamento la Dott.ssa Arch.Rosanna Sciortino.

Riferimenti bibliografici: F. Di Paola, L. Inzerillo, Augmented reality. The case of Salinas Museum of Palermo, IX International Forum “Le Vie dei Mercanti”, Capri-Napoli, June 2011.

Contatti: laura.inzerillo@unipa.it fdipaola@unipa.it

La realtà aumentata è stata applicata anche al modello digitale della tenuta dello Zucco di Henri d’Orléans, duca d’Aumale.

Lavoro realizzato in occasione della presentazione del volume scientifico: “Insediamenti rurali a corte nella Sicilia occidentale La tenuta dello Zucco di Henri d’Orléans, duca d’Aumale” di Francesco Di Paola e Maria Rita Pizzurro Ed. Kappa, Roma 2011 Le rappresentazioni digitali sono state utili per dimostrare il degrado delle strutture edilizie e dei paramenti murari; fornendo utili chiavi di lettura per futuri interventi di riqualificazione e di fruizione del sito. Contatti: fdipaola@unipa.it mrpizzurro@alice.it

“Stazione Futuro. Qui si rifà l’Italia.”

April 4th, 2011

Seac02′ AR @ OGR “Stazione Futuro. Qui si rifà l’Italia.” from seac02 on Vimeo.

Since the 17th March up to the 20th November 2011 in the section “Stazione Futuro. Qui si rifà l’Italia.” at OGR it’s possible to find two Augmented Reality Installation by Seac02 commissioned by the Committee Italia 150. Edited by Riccardo Luna – Director of Wired – “Stazione Futuro” is the exhibition that describes the Italy of the years to come through and an exhibition divided into 12 areas: internet, energy, green chemistry, waste, land, food, health, home, work, space, transportation and textiles. “Stazione Futuro” is also the place where it tells what will happen with new Technologies and augmented reality displays objects that have not yet been carried out and the interactive tables address the major issues, from alternative energies to traffic. The first installation is located in the theme “Mobility” which tells how we’ll drive electric and silent cars, with increasingly sophisticated security devices. Seac02 proposes the concept car “Sesto Elemento” by Lamborghini, brutal sportive and just 999 Kilos heavy, already presented at Paris Motor Show. The visitors can see the car in their hands in Augmented Reality. The second installation is located in the “Energy” area and tells through augmented reality and interactive images the genesis of coal plant in Saline Joniche and the design philosophy that Italo Rota, well-known architect, has followed in its definition. The project environmentally sustainable is a power plant of future construction in full harmony with surrounding area’s elements by continuing and enhancing the architectural forms. Showing a six-sided cube at the the webcam, visitors can see videos and descriptive images in augmented reality and interact with them by the Flash texture traking technology.

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Dal 17 marzo al 20 novembre alle OGR nello spazio “Stazione Futuro. Qui si rifà l’Italia.” sarà possibile trovare 2 installazioni di Realtà Aumentata realizzate da Seac02 commissionate dal Comitato Italia 150. Curata da Riccardo Luna – direttore di Wired – Stazione Futuro è la mostra che racconta l’Italia degli anni a venire attraverso un percorso espositivo suddiviso in e 12 aree tematiche: internet,energia, chimica verde, rifiuti, territorio, cibo, salute, casa, lavoro, spazio, mobilità e tessuti. Stazione Futuro è anche il luogo dove si racconta ciò che accadrà grazie alle nuove Tecnologie e la realtà aumentata mostra oggetti che non sono ancora stati realizzati e i Tavoli interattivi affrontano i grandi temi, dalle energie alternative al traffico. _ La prima installazione è collocata nell’area tematica “Mobilità“ che racconta come guideremo auto elettriche e silenziose, dotate di dispositivi di sicurezza sempre più sofisticati. Seac02 propone in AR la concept car Sesto Elemento di Lamborghini, brutale sportiva pesante appena 999 chili, già presentata al salone dell’auto di Parigi. I visitatori grazie alla realtà aumentata con il marker possono vedere l’auto nelle loro mani. La seconda installazione è collocata nell’area “Energia” e attraverso la realtà aumentata vuole raccontare interattivamente e per immagini la genesi della centrale a carbone di Saline Joniche e la filosofia progettuale che ha seguito il noto architetto Italo Rota nella sua definizione. Il progetto ecosostenibile è una centrale elettrica di futura realizzazione in piena armonia con gli elementi propri del territorio circostante, riprendendoli e valorizzandoli nelle forme architettoniche. Mostrando un cubo a 6 facce alla webcam il visitatore può vedere video descrittivi e immagini in realtà aumentata e interagire con essi grazie alla tecnologia Flash texture traking.

Comau has chosen LinceoVR.

February 9th, 2011

Comau, global leading supplier of industrial machinery and robotics has chosen LinceoVR as software of real-time rendering for vizualizing 3D models of their machines in Augmented and Virtual Reality. LinceoVR, besides being presentation instrument for engeneering design, offers an innovative support to Comau in marketing and communication activities in the company, by the costumers and at trade shows, both for Augmented Reality and stereoscopic functions that allow 3D projection.

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Comau ha scelto LinceoVR. Comau, fornitore leader a livello mondiale di macchinari e robotica industriale, ha scelto LinceoVR come software di rendering realtime per la visualizzazione in Realtà Aumentata e virtuale dei modelli 3d delle proprie macchine. LinceoVR, oltre a rappresentare uno strumento di presentazione nelle fasi di engeneering design, offre a Comau un innovativo supporto alle attività di marketing e comunicazione in azienda, presso i clienti, ed in fiere di settore, sia per la realtà aumentata che per le funzionalità di stereoscopia che consentono di proiettare in 3D.

The piedmontese Seac02 for San Siro.

February 8th, 2011

Franco Baresi and Mario Corso

The Museum of San Siro, the most-visited of the city last summer, and the whole Meazza stadium have a new media room, open since February. In the new room – in which visitors can interact with virtual and multimedial games inspired to Milan and Inter teams – there is an application by Seac02: a digital display/notice board that allows visitors to “post” a virtual message with their photo. Commissioned by the group «San Siro Duemila», the multimedia room was inaugurated by Franco Baresi and Alfonso Cefaliello manager for AC Milan and Mario Corso and Milly Moratti for Inter.

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La piemontese Seac02 per San Siro.

Il museo di San Siro, tra i più visitati della città la scorsa estate, e l’intero stadio Meazza si dotano di una nuova sala multimediale, aperta da febbraio. Nella nuova sala – che permetterà ai visitatori di interagire in prima persona con giochi virtuali e multimediali rossoneri e nerazzurri – c’è un applicazione targata Seac02: uno schermo/bacheca digitale che permette ai visitatori di “affiggere” un messaggio virtuale coordinato di una loro foto. Voluta dal consorzio «San Siro Duemila», la sala multimediale è stata inaugurata da Franco Baresi e dal dirigente Alfonso Cefaliello, per il Milan e da Mario Corso e Milly Moratti, per l’Inter.

Girls trying the application

International UPS’ campaign with Seac02’s Flash Augmented Reality.

February 4th, 2011

International UPS’ campaign with Seac02’s Flash Augmented Reality. from seac02 on Vimeo.

From the 12th to the 14th January 2011 at the PSI – The International network of the promotional product industry in Dusseldorf- the international merchandising company Intermed Asia, in collaboration with UPS, presented a world preview of the new We♥Logistic’s gadgets got interactive with Seac02’ Augmented Reality in collaboration with the communication agency Equent Media Group.

Thanks to Augmented Advertising, gadgets like T-shirts, mugs, aprons, glasses showed to a webcam take live with the animations of the typical hearts of We♥Logistic’s logo and with presentation videos of the international logistic transportation company.

The gadgets supported by Augmented Reality will be distributed by Equent Media Group’ Promotional division, leader group in Media Innovation and Multichannel Comunication, and in particular in the Multimedia/Web world, which offers an effective and innovative strategic support to brands and prestige enterprises.

CAMPAGNA INTERNAZIONALE UPS’ CON LA REALTA’ AUMENTATA DI SEAC02 CON TECNOLOGIA FLASH.

Dal 12 al 14 gennaio 2011 l’azienda internazionale di merchandising Intermed Asia, in collaborazione con UPS, ha presentato in anteprima mondiale al PSI – The International network of the promotional product industry di Dusseldorf- i nuovi gadget We♥Logistic resi interattivi con la Realtà Aumentata di Seac02 e con la collaborazione dell’agenzia di comunicazione Equent Media Group.

Grazie all’Augmented Advertising, gadget come T-shirts, tazze “mug”, grembiuli, bicchieri posti davanti ad una webcam si animano con i cuoricini tipici del logo We♥Logistic e con video di presentazione dell’azienda internazionale di trasporto logistico.

Gli stessi gadget supportati dalla Realtà Aumentata , saranno distribuiti dalla divisione Promotional di Equent Media Group, gruppo leader nel campo della Media Innovation e della Comunicazione Multicanale,con una particolare attenzione al mondo Multimediale/Web, che da anni offre un efficace supporto strategico e innovativo a brand e multinazionali di prestigio.

CLICK HERE and try Augmented Reality now!

Ferrero choses Eggers 2.0 and Seac02 to experience Kinder Sorpresa’ augmented reality.

January 17th, 2011

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Seac02 and Eggers 2.0 has been selected by Ferrero Soremartec for experimenting augmented reality for Kinder Surprise in a few points of sales. In a multimedia island, children can play with Kinder Sorpresa packages, animating and interacting in a virtual way with some of the toys inside them. The creative factory has been responsible for the creative design, production of the movie in 3D and creativity in the shop.

Ferrero sceglie Eggers 2.0 e Seac02 per sperimentare la realtà aumentata di Kinder Sorpresa.

Seac02 e Eggers 2.0 sono state scelte da Ferrero SoRemartec per la sperimentazione su alcuni punti vendita della realtà aumentata per Kinder Sorpresa. Attraverso un’isola multimediale, i bambini possono giocare con le confezioni di Kinder sorpresa, animando e interagendo in modo virtuale con alcune sorprese in esse contenute. La factory creativa ha curato l’ideazione, produzione del filmato in 3D e la creatività sul punto vendita.

Anything you need! LinceoVR 3.1 + Vuzix iWear VR920 + CamAR bundled togheter

September 4th, 2009

I am very excited today. I can finally announce that starting from today, Seac02 can offer the first all in one solution to experience immersive Augmented Reality!

We offer a very special bundle, Vuzix iWear VR920 + CamAR for FREE for any new purchased license of LinceoVR 3.1 professional or enterprise, and more then 200€ discount on the price of LinceoVR 3.1 for Rhino Bundle.

Anyone today can enjoy Augmented Reality in 5 minutes, no pain, no tech issues at all, just the time to receive at home the software and the google.

See the video below that explain how easy is to start working with the bundle:

For information click on the link below:

http://linceovr.seac02.it/features/vuzix/

10 minutes to learn LinceoVR 3.1 basics

August 27th, 2009

Many new users noted that on our website we still miss some useful video tutorial, we are working on them, and soon will be online.

I hope in the meanwhile that someone shall appreciate this new video.

10 minutes to learn in LinceoVR how to: export from Rhino a 3D model and to load in LiceoVR apply material to the scene setup shadows, background, HDRI ligthning define a product configuration in terms of material variants activate realtime depth of field record a realtime video save images at 8000×6000 pixels resolution in …. 3 seconds! wow! and something more…. Let me know if it has been useful or not.

bye.

10 minutes to learn LinceoVR 3.1 basics from Seac02 srl on Vimeo.

3D models used to create this short tutorial are avilable in the download area http://www.seac02.it/download/

How to build your custom AR application, in less then 30 minutes

July 6th, 2009

I am very happy to see that everyday the LinceoVR users community grows. LinceoVR is the first tool in the market for realtime design review that embeds Augmented Reality features (ie. instant camera matching), helping any user to visualize virtual product faster and cheaper then ever.

30 minutes to create your own AR application. From scratch.

You start with 3D-modelling with 3Ds Max, then create the model textures with Photoshop. Inside LinceoVR you can then apply bump-mapped custom materials to the model and render it in realtime or export is as a high-resolution movie or image.

The cool thing is that you can also create geometry and material variants for fast product prototyping, and compare the different created layouts in your surrounding real-world environment using Augmented Reality.

But the best thing has yet to come. You can continue the process creating a custom HTML+CSS+JS application with our Eligo SDK to create your very own augmented reality application.

The video below has been made by our partner Hanoul Neotech, and it shows how easy it is to create a custom augmented reality application, following all the above mentioned steps.

That is cool! I’d like to try it!

Really? Welcome on board then. LinceoVR is our professional virtual+augmented reality software, free to use for students for not commercial purposes. Go to our download page, signup and ask for a free student license!

If you’re not a student, a fully funcional 25-savings trial version of LinceoVR is however available to anyone with no time limitation. Go to our Download Center and install it now!

LinceoVR & Vuzix iWear AV920 + CamAR

June 15th, 2009

2 weeks ago we received a sample product from Vuzix, an iWear920 googles and CamAR module, we begun the integration in LinceoVR and in Eligo sdk.

LinceoVR and Eligo now support iWear in mono and in stereoscopy, we are working on the tracking capabilities for new excinting user experience.

Augmented reality is ready yet, Vuzix product opens new frontier in AR market, stay tuned for more news.

First live test for real immersive AR

Below a video made using Vizux product, the screen resolution was 1024×768, the CamAR video resolution was 800×600. The 3D model comes from Autodesk Alias Studiotool, all is in 3D, exterior and interior. Low frame rate is due to the notebook we used, but anything is in realtime, HDRI rendering, ambient occlusion shadows, geometry and material variants available with one click.

Augmented World Expo

4-5 June

Santa Clara (CA)

Booth 75

AR-Code

Mobile Augmented Reality Platform.
Coming soon!

Seac02 Blog

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