Jeep gets its first interactive campaign with Seac02

October 4th, 2012

A new way to enjoy Augmented Reality communication contents through AR-Code technology is part of I am Jeep Mobile app.

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In conjunction with Jeep Grand Cherokee S Limited new commercial’s on air, I am Jeep Mobile Customer Care update application, featuring an Augmented Reality functionality created by Seac02, comes in Apple Store.

I am Jeep Mobile is the first mobile app ready to be integrated with AR-Code, an innovative Augmented Reality mobile platform made by Seac02 to enjoy AR interactive contents issuing from traditional ADV print campaigns. Setting mobile phones on Jeep print advert, since this month interactive digital contents will be unveiled to users.

Seac02 advanced technology enables to turn Augmented Reality into a mobile always-on communication channel that can give readers user-led enriched and entertaining information.

AR-Code free browser for Augmented Reality contents will be available starting from the end of October on Apple Store and then on Android devices (since now you can subscribe to the mailing list and be notified when the app will be on line).

AR-Code aims to add Augmented Reality in day-by-day life as it allows all kind of press to be alive and interactive. Brands and companies can take advantage of value added ADV campaigns as well as institutions.

For more info: press@seac02.it tel: +39 011.197.00.652 www.seac02.it

www.ar-code.it https://twitter.com/ar_code

Jeep, in collaborazione con Seac02, lancia la sua prima campagna interattiva

October 4th, 2012

All’interno dell’applicazione I am Jeep Mobile, un nuovo modo di fruire contenuti di comunicazione in realtà aumentata, basato su tecnologia AR-Code.

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In concomitanza con la messa on air del nuovo spot dedicato al lancio commerciale di Jeep Grand Cherokee S Limited, arriva sull’Apple Store l’update della applicazione Customer Care I am Jeep Mobile con il modulo Realtà Aumentata realizzato da Seac02.

I am Jeep Mobile è la prima applicazione a integrare** AR-Code, l’innovativa piattaforma di mobile Augmented Reality realizzata da Seac02** per la fruizione di contenuti interattivi basati sull’uso della realtà aumentata a partire da campagne stampa ATL tradizionali. Inquadrando le pubblicità di Jeep sulle riviste Class, AD in edicola questo mese gli utenti potranno interagire con contenuti digitali interattivi che compariranno sulla pubblicità stessa.

La tecnologia messa a disposizione da Seac02 consente di fare della realtà aumentata un **canale mobile always-on**, capace di fornire informazioni aggiuntive e di intrattenimento user-led.

Il free browser per realtà aumentata, AR-Code (www.ar-code.it) sarà disponibile a partire dalla fine di Ottobre su Apple Store e a seguire su supporti Android (ma è già possibile iscriversi alla mailing list per ricevere la notifica in anteprima). L’applicazione ha lo scopo di integrare la fruizione della realtà aumentata nella vita quotidiana, grazie alla possibilità di rendere vivi e interattivi i supporti stampa classici. Brands e aziende potranno usufruire della piattaforma per campagne branded ricche ed engaging, così come enti e istituzioni.


**Seac02 **(www.seac02.it) è una digital craft house con sede a Torino, leader mondiale nella realizzazione di software e soluzioni basate su Realtà Aumentata e Virtuale che collabora con aziende e professionisti allo scopo di incrementare il valore della tecnologia, basata sull’esperienza interattiva, in progetti di comunicazione digitale.

Per maggiori informazioni: press@seac02.it tel: +39 011.197.00.652 www.seac02.it

www.ar-code.it https://twitter.com/ar_code

Interactive 360° VR Car interiors for Fiat Group at Motor Show of Bologna 2011

July 20th, 2012

These are interactive kiosk applications we made for Alfa Romeo, Fiat and Lancia booths at the last Motor Show of Bologna 2011. People could navigate 360 degrees interiors of Alfa Romeo Giulietta, Fiat 500 and Lanica New Ypsilon having an immersive experience with 3d Virtual Reality Glasses (Vuzix). The head tracking system was used to navigate and rotate the view point inside the 360° photo. Holding for a few instants the view point on specific hotspots, these were highlighted so that users knew they could access to specific closeups by clicking on them. In the video below the kiosk of Alfa Romeo.

16th June 2011 – Seac02 will be at AR Summit, Delfina – London

June 1st, 2011

arsummit

Seac02 will be Silver Sponsor at AR Summit 2011, the UK’s conference designed to bring together the leading AR technology providers and earlier adopters of AR to share their experiences and successes through keynote presentations, discussion panels, case studies, Q&A alongside interactive and eye opening demonstrations.

Why Visit?

  • Networking – the event offers a great opportunity to develop a personal and direct relationship with the AR world.

  • Learn about new technologies & best practices

  • Hear from leading AR speakers

  • Gain new ideas, try new concepts, be inspired

  • Share experiences & discuss common problems

  • Branding – with the quality and number of visitors who attend AR Summit, exhibiting gives you great brand exposure to the people who matter.

Andrea Carignano, Co-Founder of Seac02, will be one of the speaker on Thursday June 16th, 2011 at 4:00 pm. He will deepen the topic “ e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications” wich was already exposed at ARE(Augmented Reality Event) 2011 in the section AR for eCommerce.

Soon more details.

Seac02 will be also Exhibitor.

Learn more about AR Summit at http://www.augmentedrealitysummit.com/

16 Giugno 2011 – Seac02 sarà all’AR Summit di Delfina – Londra

Seac02 sarà Silver Sponsor presso l’AR Summit 2011, conferenza nel Regno Unito ideata per riunire i principali fornitori di tecnologie AR e pionieri dell’AR e permettere loro di condividere le loro esperienze e successi attraverso presentazioni Keynote, tavole rotonde, studi di casi, Domande/Risposte insieme a dimostrazioni interattive e stupefacenti.

Perchè andarci?

* Networking – l’evento offre una grande opportunità per sviluppare un rapporto personale e diretto con il mondo dell’AR.

* Informarsi sulle nuove tecnologie e le migliori pratiche

* Ascoltare i principali produttori AR

* Conquistare nuove idee, provare nuovi concetti, essere ispirato

* Condividere esperienze e discutere dei problemi comuni

* Branding – con la qualità e il numero di visitatori che frequentano l’AR Summit, esporre dà grande visibilità al marchio alle persone che contano.

Andrea Carignano, Co-Fondatore di Seac02, sarà uno degli speaker Giovedi 16 Giugno, 2011 alle 16,00. Si approfondirà il tema “e ²-commerce, l’e-commerce esperienziale: Passaggio da geek-AR verso le applicazioni di business multicanale” argomento già esposto a ARE (Augmented Reality Event) 2011 nella sezione AR per l’e-commerce.

Presto maggiori dettagli.

Seac02 sarà anche Espositore.

Per maggiori informazioni sull’AR Summit http://www.augmentedrealitysummit.com/

“Stazione Futuro. Qui si rifà l’Italia.”

April 4th, 2011

Seac02′ AR @ OGR “Stazione Futuro. Qui si rifà l’Italia.” from seac02 on Vimeo.

Since the 17th March up to the 20th November 2011 in the section “Stazione Futuro. Qui si rifà l’Italia.” at OGR it’s possible to find two Augmented Reality Installation by Seac02 commissioned by the Committee Italia 150. Edited by Riccardo Luna – Director of Wired – “Stazione Futuro” is the exhibition that describes the Italy of the years to come through and an exhibition divided into 12 areas: internet, energy, green chemistry, waste, land, food, health, home, work, space, transportation and textiles. “Stazione Futuro” is also the place where it tells what will happen with new Technologies and augmented reality displays objects that have not yet been carried out and the interactive tables address the major issues, from alternative energies to traffic. The first installation is located in the theme “Mobility” which tells how we’ll drive electric and silent cars, with increasingly sophisticated security devices. Seac02 proposes the concept car “Sesto Elemento” by Lamborghini, brutal sportive and just 999 Kilos heavy, already presented at Paris Motor Show. The visitors can see the car in their hands in Augmented Reality. The second installation is located in the “Energy” area and tells through augmented reality and interactive images the genesis of coal plant in Saline Joniche and the design philosophy that Italo Rota, well-known architect, has followed in its definition. The project environmentally sustainable is a power plant of future construction in full harmony with surrounding area’s elements by continuing and enhancing the architectural forms. Showing a six-sided cube at the the webcam, visitors can see videos and descriptive images in augmented reality and interact with them by the Flash texture traking technology.

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Dal 17 marzo al 20 novembre alle OGR nello spazio “Stazione Futuro. Qui si rifà l’Italia.” sarà possibile trovare 2 installazioni di Realtà Aumentata realizzate da Seac02 commissionate dal Comitato Italia 150. Curata da Riccardo Luna – direttore di Wired – Stazione Futuro è la mostra che racconta l’Italia degli anni a venire attraverso un percorso espositivo suddiviso in e 12 aree tematiche: internet,energia, chimica verde, rifiuti, territorio, cibo, salute, casa, lavoro, spazio, mobilità e tessuti. Stazione Futuro è anche il luogo dove si racconta ciò che accadrà grazie alle nuove Tecnologie e la realtà aumentata mostra oggetti che non sono ancora stati realizzati e i Tavoli interattivi affrontano i grandi temi, dalle energie alternative al traffico. _ La prima installazione è collocata nell’area tematica “Mobilità“ che racconta come guideremo auto elettriche e silenziose, dotate di dispositivi di sicurezza sempre più sofisticati. Seac02 propone in AR la concept car Sesto Elemento di Lamborghini, brutale sportiva pesante appena 999 chili, già presentata al salone dell’auto di Parigi. I visitatori grazie alla realtà aumentata con il marker possono vedere l’auto nelle loro mani. La seconda installazione è collocata nell’area “Energia” e attraverso la realtà aumentata vuole raccontare interattivamente e per immagini la genesi della centrale a carbone di Saline Joniche e la filosofia progettuale che ha seguito il noto architetto Italo Rota nella sua definizione. Il progetto ecosostenibile è una centrale elettrica di futura realizzazione in piena armonia con gli elementi propri del territorio circostante, riprendendoli e valorizzandoli nelle forme architettoniche. Mostrando un cubo a 6 facce alla webcam il visitatore può vedere video descrittivi e immagini in realtà aumentata e interagire con essi grazie alla tecnologia Flash texture traking.

Anything you need! LinceoVR 3.1 + Vuzix iWear VR920 + CamAR bundled togheter

September 4th, 2009

I am very excited today. I can finally announce that starting from today, Seac02 can offer the first all in one solution to experience immersive Augmented Reality!

We offer a very special bundle, Vuzix iWear VR920 + CamAR for FREE for any new purchased license of LinceoVR 3.1 professional or enterprise, and more then 200€ discount on the price of LinceoVR 3.1 for Rhino Bundle.

Anyone today can enjoy Augmented Reality in 5 minutes, no pain, no tech issues at all, just the time to receive at home the software and the google.

See the video below that explain how easy is to start working with the bundle:

For information click on the link below:

http://linceovr.seac02.it/features/vuzix/

How to build your custom AR application, in less then 30 minutes

July 6th, 2009

I am very happy to see that everyday the LinceoVR users community grows. LinceoVR is the first tool in the market for realtime design review that embeds Augmented Reality features (ie. instant camera matching), helping any user to visualize virtual product faster and cheaper then ever.

30 minutes to create your own AR application. From scratch.

You start with 3D-modelling with 3Ds Max, then create the model textures with Photoshop. Inside LinceoVR you can then apply bump-mapped custom materials to the model and render it in realtime or export is as a high-resolution movie or image.

The cool thing is that you can also create geometry and material variants for fast product prototyping, and compare the different created layouts in your surrounding real-world environment using Augmented Reality.

But the best thing has yet to come. You can continue the process creating a custom HTML+CSS+JS application with our Eligo SDK to create your very own augmented reality application.

The video below has been made by our partner Hanoul Neotech, and it shows how easy it is to create a custom augmented reality application, following all the above mentioned steps.

That is cool! I’d like to try it!

Really? Welcome on board then. LinceoVR is our professional virtual+augmented reality software, free to use for students for not commercial purposes. Go to our download page, signup and ask for a free student license!

If you’re not a student, a fully funcional 25-savings trial version of LinceoVR is however available to anyone with no time limitation. Go to our Download Center and install it now!

HairArt announced hair markerless try-on based on Eligo

June 11th, 2009

Seac02 Asian distributor Hanoul Neotech has released his new product based on Eligo and his object tracking features

An usefull AR solution, ready to go!

HairArt is 3D Hairstyle Simulation System using seac02 Eligo AR tech. User can experience cyber wigs and choice a preferring hair style. User can move his head freely with cyber wigs. Over 300 different hair stile have been defined, the application will be installed in common point of sales, and can run on standard PC, it uses a common webcam to perform realtime tracking. See below the interface and a runtime video.

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Augmented World Expo

4-5 June

Santa Clara (CA)

Booth 75

AR-Code

Mobile Augmented Reality Platform.
Coming soon!

Seac02 Blog

Read about our stories!


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